Reminder/heads up to please be mindful of paid ads when looking for Fusion website in Google. We're seeing high levels of spend in Brand terms coming from Australia and Philippines. Of course we have a big client base in these countries but also our biggest offices, so thought it would be a good idea to share this.
We are running paid Brand campaigns in Google (SEM) to show on top because competitors are bidding our name (as you can see Vantage and FP Markets in this example). If the first ad is clicked we get charged, as it's paid (shown as sponsored). The second ad from us, pointed with the arrow, would be Organic or SEO and is free.
We want to avoid clients going to the competition, hence why we run these campaigns, but for internal use whenever we search for our website, please be mindful and click the SEO/Organic ad below and save us big costs
